This project was inspired by an activity we had to do for my ARTD 451 class. This activity was to pick a category of product and sketch a logo every day of the semester. For my category, I chose beer brands.
This activity inspired me to sketch a beer logo of my own. I was inspired by vintage german beer brands, which utilized blackletter fonts. I inspected these different fonts and compiled them to create a more modern logo that also inherited the vintage aesthetic of a blackletter logo.
For the label on the can, I aspired to create a sense of refreshment, coldness, and authenticity. By placing an image of a beautiful European mountainside and muting the colors, I wished to create a modest brand with a focus on the refreshment of a cold lager beer.